Firenze Obra Blanca 2019

An Ephemeral Tile Exhibition by Diego Hernandez

Light and darkness; An inevitable duality. Without one, the other cannot be, they are indivisible and necessary. Light not only unfolds as a visual phenomenon before our eyes, but it is a physical representation of the non-visual: it is provided with a symbolic, psychic and imaginary content.

This exhibition booth, named Firenze Obra Blanca 2019, is a unique and captivating display of tiles designed by Diego Hernandez. The booth measures 16000 mm x 14000 mm and was showcased in Mexico City from 15th to 17th October 2019.

The design of Firenze Obra Blanca 2019 is centered around the concept of light and darkness. Hernandez believes that these two elements are inseparable and essential. The booth aims to highlight the beauty of the products while creating a sensory atmosphere that attracts the subconscious curiosity of the viewer.

The physical characteristics of the booth guide visitors through a defined route, allowing them to experience the tiles in a deliberate and engaging manner. The use of accent lights further enhances the visual impact and adds to the overall ambiance of the exhibition.

Firenze Obra Blanca 2019 stands out from other tile exhibitions due to its thoughtful design and attention to detail. The booth not only showcases the tiles but also creates an immersive environment that captivates the senses. It is a testament to Hernandez's creativity and innovative approach to design.

This exceptional design was recognized with the Iron A' Design Award in 2020 in the category of Interior Space, Retail, and Exhibition Design. This prestigious award is given to well-designed, practical, and innovative creations that meet professional and industrial requirements. Firenze Obra Blanca 2019 was commended for its integration of industry best practices, competent technical characteristics, and its contribution to a better world.

Photos of Firenze Obra Blanca 2019 were captured by Jorge Taboada, showcasing the beauty and uniqueness of this remarkable exhibition booth.